8 июня – 15 ноября 2018
SmartyKids
Сеть из более чем 300 детских Центров ментальной арифметики в России и по всему миру.
SMM-продвижение
Ведение аккаунта в Instagram, создание дружественной атмосферы, информирование
о франшизе и партнерах компании
Создаем полезный контент и площадку
для общения родителей в аккаунте SmartyKids
Оформление и стилистика
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Удивительные слияния в сетках
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Создание
контент-планов
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Разработка видео для сетки
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Запуск конкурсов
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Смена позиционирования
Изменения в сетках![](/local/templates/rechi/static/img/keys/smarty-kids/pos_bg1.jpg)
Основной целью было рассказать родителям о преимуществах Центра ментальной
арифметики
и об инновациях в образовательных технологиях. Не менее важным для нас было показать SmartyKids
как
живой организм, активную сеть образовательных Центров, которая
не только следит за новыми технологиями и успешно их применяет,
но и обучает этому своих франчайзи
по всему миру.
![](/local/templates/rechi/static/img/keys/smarty-kids/pos1.jpg)
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Акцент ведения мы сместили на пользу для родителей. Теперь бренд
– не только эксперт в образовании,
но и воспитании, психологии и любых жизненных ситуациях, связанных
с детьми.
Мы показываем родителям, что наш опыт – прекрасное основание
для доверия. А экспертность подчеркиваем прямыми высказываниями своего мнения.
Теперь аккаунт SmartyKids – не просто блог о детстве,
а полноценная площадка для обсуждения
родителями жизненных проблем.
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Создание оригинальных «недетских» рубрик
«Ребенок сам»![](/local/templates/rechi/static/img/keys/smarty-kids/orig_bg.jpg)
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Интерактивы
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Для сравнения
Продвижение
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Скрытое продвижение у блогеров
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Модерация (SERM)
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Коммуникации
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Таргетированная реклама
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Топ по сохранениям
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