Апрель – ноябрь 2018
Бренд минеральной воды
премиум-класса Petroglyph
Разработать и реализовать стратегию
спонсорских интеграций в самых ярких
мероприятиях года.
Стратегия
Одной из ключевых задач было познакомить целевую аудиторию с продуктом в офлайне. Для этого мы приняли решение участвовать в самых ярких и масштабных мероприятиях, которые проходят в городе Москва.
По каждому мероприятию мы взяли на себя ответственность за организацию процесса – семплинг воды, изготовление бренд-зоны, выбор площадки, организация работ на площадке, фото и видео съемки.
Каждое мероприятие стало отличной возможностью рассказать о бренде и донести его идеологию до конечного потребителя.
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События в цифрах
количество
гостей
выпито
мероприятий
организовано
Расскажем, как это было
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ресторанная премия «Лавровый лист»
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Petroglyph – единственный поставщик минеральной воды на этом мероприятии. Гостиница МЕТРОПОЛЬ, роскошный конференц-зал. Petroglyph разливается гостям под шикарный ужин и вызывает восхищённые отклики.
Вода очень мягкая и отлично способствует раскрытию вкусовых рецепторов
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автомобильная премия «Автогода – 2018»
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Вода Petroglyph отлично дополняла строгий дресс-код мероприятия: чёрные костюмы и
вечерние платья. Вся автомобильная элита России собралась на вручение торжественной премии: руководители
всех
авто-брендов, топ-менеджеры компаний, автолюбители высшего уровня.
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телеканала Дождь – 8 лет
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Восьмой день рождения популярного канала собрал множество селебрити: политиков, музыкантов, блогеров, деятелей кино и т.д. Petroglyph гармонично вписался в меню из фирменных кулинарных шедевров и оттенил вкус элитных напитков.
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«Reebok. Стань человеком»
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Событие для ярких, активных, спортивных людей, которые не мыслят себя без движения. Выматывающие соревнования в жаркий. Petroglyph стал желанным помощником для каждого спортсмена.
Качество воды оценил даже известный буддистский монах, присутствовавший на мероприятии Холодильники со свободным доступом к воде на территории старта/финиша, ролл-апы и флаги с символикой бренда.
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Встреча международного
клуба Трансформатор
Май 2018
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Весь год активно сотрудничаем с международным сообществом
Трансформатор – как
онлайн, так и офлайн.
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кинофестиваль Subtitle
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Фестиваль «SUBTITLE» собрал очень интересную аудиторию: там были как широкоизвестные актеры российского кино, так и начинающие. Все пришли для того, чтобы получить опыт от мастеров своего дела: кастинг-директоров с мировым именем.
Бренд Petroglyph был генеральным спонсором данного мероприятия. Все гости ежедневно собирались в холле кинотеатра, рядом с нашей бренд-зоной, общались, знакомились друг с другом, задавали вопросы кастинг-директорам.
Кастинг-директора:
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Подбор актёров: Росомаха,
Бессмертный,
47 ронинов и др.
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Подбор актеров: Луна 2112
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Подбор актёров: Координаты Скайфолл, Квант милосердия, Хитмэн, Казино «Рояль».
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Подбор актёров:
Бэтмен: Начало,
Люди Икс:
Первый класс
Разработка видео фильмов
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Разработка Бренд-зоны
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10 брендированных постеров
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Одно из самых ярких и нестандартных мероприятий этого года. Масштабный арт
перформанс, где гости окунулись в атмосферу серебряного века. Темой данной вечеринки
было «Спасение
Титаника».
На мероприятии действовал строгий дресс-код: все участники были в нарядах 10-х годов
XX века.
Роскошное и
немного эпатажное костюмированное шоу..
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