Клиент:
БРЕНД ЧИМ-ЧИМ
Продукция бренда широко представлена в супер- и гипермаркетах России и Казахстана.
В нее входят заправки и наборы для корейских салатов, соусы и наборы для популярных
азиатских блюд, азиатская лапша и соусы
Задача:
SMM ведение и продвижение
Смена позиционирования в рамках концепции бренда.
Формирование высокой активности. Создание постоянной пользы для подписчиков с помощью контента. Трансляция аккаунта ЧИМ-ЧИМ как аппетитной картинки с безупречной визуализацией.
ГОРДИМСЯ РЕЗУЛЬТАТАМИ
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/proud.jpg)
instagram
14 тыс.
подписчиков
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/people.png)
вконтакте
7,8 тыс.
подписчиков
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/people.png)
СОЗДАНИЕ УМОПОМРАЧИТЕЛЬНОГО КОНТЕНТА
9
фотосессий
400+
фотографий
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/bowl1.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/bowl2.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/photo1.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/photo2.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/photo3.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/photo4.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/photo5.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/photo6.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/photo7.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/photo8.jpg)
«Люди и вкусы»
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/tastes.png)
«ЧИМ-ЧИМ приглашает»
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/welcome1.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/welcome2.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/welcome3.jpg)
«Фейерверк красок»
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/fireworks_bg.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/firework1.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/firework2.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/firework3.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/firework4.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/firework5.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/firework6.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/firework7.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/firework8.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/firework9.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/firework10.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/firework11.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/firework12.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/firework13.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/firework14.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/firework15.jpg)
Презентация линеек
Создание дополнительных аккаунтов
@chimchimkoreans
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/line_korea.png)
@chimchimpro
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/line_pro.png)
@chimchimhotasia
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/line_hotasia.png)
ВЕДЕНИЕ INSTAGRAM
Сочные сетки22 сетки создано
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/like.png)
29,8 тыс.
лайков
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/grid.jpg)
Проработка постов
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/work_bg.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/download.png)
3 тыс.
сохранений постов![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/save_post1.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/like_mini.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/save_post2.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/like_mini.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/save_post3.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/like_mini.png)
Рубрика «Свои домашние суши»
151
350
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/sushi.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/like_mini.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/like_mini.png)
Рубрика «Кухни Азии»
86
75
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/like_mini.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/like_mini.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/asia_bg.png)
Создание сложных баннеров
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/hard1.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/hard2.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/hard3.jpg)
+30
постов
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/hard4.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/hard5.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/hard6.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/hard7.jpg)
Крутая обратная связь
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/feedback1.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/feedback2.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/feedback3.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/feedback4.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/feedback5.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/feedback6.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/comment.png)
20,2 тыс.
комментариев
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/time.png)
40
ответов в день в директ
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/question.png)
4 мин.
среднее время ответа
Создание сторисов
Хайлайтcы
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/hl.png)
ЧИМ-ЧИМ
Игры
Рецепты и советы
Новости
Сторисы контент-плана
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/content_stories1.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/content_stories2.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/content_stories3.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/content_stories4.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/content_stories5.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/content_stories6.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/content_stories7.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/content_stories8.jpg)
«Вкусный» копирайт
для разжигания аппетита
для разжигания аппетита
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/copy1.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/copy2.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/copy3.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/copy4.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/copy5.jpg)
Проведение многочисленных конкурсов
20
конкурсов проведено
2,5 тыс.
участников
1200
подарков отправлено
20,2 тыс.
оставлено комментариев
100+
победителей
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/gift.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/person.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/gift.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/comment_mini.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/cup.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/comp1.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/comp2.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/comp3.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/comp4.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/comp5.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/comp6.png)
Таргетированная реклама
1,4 млн
показов
650 тыс.
чел. охват
8,2 тыс.
кликов
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/show.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/people_mini.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/click.png)
ВЕДЕНИЕ ГРУППЫ ВКОНТАКТЕ
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/like_mini.png)
6,1 тыс.
лайков
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/comment_mini.png)
3,1 тыс.
комментариев
Подготовка и розыгрыш конкурсов
7
конкурсов проведено
1,8 тыс.
участников
4 тыс.
комментариев оставлено
5,6 тыс.
репостов
22
победителя
100+
подарков отправлено победителям
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/gift.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/person.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/comment_mini.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/repost.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/cup.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/gift.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/vk1.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/vk2.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/vk3.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/vk4.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/vk5.jpg)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/vk6.jpg)
Таргетированная реклама
500 тыс.
показов
360 тыс.
чел. охват
1,3 тыс.
кликов
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/show.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/people_mini.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/click.png)
![](/local/templates/rechi/static/img/keys/chim-chim-smm-18/vk_big.jpg)
Над проектом работали:
![](/upload/iblock/917/x917ff44125a6633b90ac2d0e78afbe27.jpg.pagespeed.ic.ylJXYWsUjb.jpg)
Роман Чермянин
Позиционирование
![](/upload/iblock/671/x6711cc0025904c4fc29610a3bc96e201.jpg.pagespeed.ic.vyFv7S1gbm.jpg)
Тимур Якупов
Продвижение
![](/upload/iblock/b48/xb48c6fee15fb6cdd81f7bee94e6f36d6.jpg.pagespeed.ic.zYiFA4-hlj.jpg)
Ренат Суфиянов
Таргетирование
![](/upload/iblock/a45/xa454b464df0fdb663dd73aa44aa13d77.jpg.pagespeed.ic.82AVumq85X.jpg)
Карина Авширова
Графический дизайн
![](/upload/iblock/6cb/x6cbdecb51679d9d3c89ada915b54cbbe.jpg.pagespeed.ic.ZyYKht9iWH.jpg)
Алёна Фокина
Креатив
![](/upload/iblock/b9f/xb9fd7082153999773ada3e9c5ce0c57f.jpg.pagespeed.ic.69lNNechb4.jpg)
Ирина Кебо
Копирайт
![](/upload/iblock/7e4/x7e413865c1774b1fda0ac653acbc0aa1.jpg.pagespeed.ic.FMrKNB89rg.jpg)
Олеся Заболотская
Фото-продакшн
![](/upload/iblock/811/x81193d80f87ab48d15d10585181787dc.jpg.pagespeed.ic.ipOWxuhLKq.jpg)
Ксения Соколова
Фото-продакшн