Клиент:
ТМ «Белое Облако»
Выпускает натуральные и экологически чистые молочные продукты, сделанные в Башкортостане.
Задача:
Ведение и продвижение SMM
Изменить и перестроить SMM позиционирование и сформировать новую стратегию коммуникаций. Продвижение нацелено на формирование высокой лояльности к ТМ, при которой влияние на ЦА максимально.
![](/local/templates/rechi/static/img/keys/beloe-oblako/cloud1.png)
Позиционирование
Определили 3 направления, в рамках которых будем действовать: здоровое питание, семья, природа.
![](/local/templates/rechi/static/img/keys/beloe-oblako/pos1.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/xpos2.png.pagespeed.ic.XuduuAnAYH.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/pos3.png)
Создание особого контента
Пикник![](/local/templates/rechi/static/img/keys/beloe-oblako/picnic1.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/picnic2.jpg)
6
фотосессий
600+
создано фото
![](/local/templates/rechi/static/img/keys/beloe-oblako/picnic3.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/picnic4.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/picnic5.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/picnic6.jpg)
Деревня
![](/local/templates/rechi/static/img/keys/beloe-oblako/village1.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/village2.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/village3.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/village4.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/bird-left.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/bird-right.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/cow_cloud.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/ginger1.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/ginger2.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/ginger3.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/ginger4.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/ginger5.jpg)
Предметная
![](/local/templates/rechi/static/img/keys/beloe-oblako/items.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/camera.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/music.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/milk.png)
Поход в магазин
![](/local/templates/rechi/static/img/keys/beloe-oblako/shop1.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/shop2.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/shop3.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/shop4.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/shop5.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/shop6.jpg)
Оформление соцсетей
![](/local/templates/rechi/static/img/keys/beloe-oblako/product.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/mac.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/vk-album.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/phone-vk.png)
Баннер
![](/local/templates/rechi/static/img/keys/beloe-oblako/banner_vk.png)
Вики-меню
![](/local/templates/rechi/static/img/keys/beloe-oblako/wiki-menu.png)
Посты
![](/local/templates/rechi/static/img/keys/beloe-oblako/posts1.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/posts2.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/posts3.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/xinst_mock.png.pagespeed.ic.aoCPLPpNXR.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/inst1.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/inst2.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/inst3.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/inst4.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/inst5.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/inst6.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/riajenka.png)
Семейное застолье с лого БО
Создаем дополнительный аккаунт-каталог![](/local/templates/rechi/static/img/keys/beloe-oblako/idea1.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/xidea2.png.pagespeed.ic.tEHVw0ThFu.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/idea3.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/idea4.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/phones-mock.png)
10
сеток
создано
создано
Ведение Instagram
![](/local/templates/rechi/static/img/keys/beloe-oblako/grid1.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/grid2.png)
40+
сторисов
![](/local/templates/rechi/static/img/keys/beloe-oblako/splash1.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/splash2.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/stories1.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/stories2.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/stories3.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/stories4.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/stories5.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/stories6.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/stories7.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/splash3.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/car_conv.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/car1.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/car2.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/car3.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/car4.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/car5.jpg)
15+
«вкусных»
каруселей
каруселей
![](/local/templates/rechi/static/img/keys/beloe-oblako/car6.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/car7.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/car8.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/car9.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/car10.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/car11.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/car12.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/car13.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/car14.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/sun-cloud.png)
20+
«душевных» видео
10+
веселых интерактивов
30+
комментариев
15+
комментариев
![](/local/templates/rechi/static/img/keys/beloe-oblako/inter1.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/inter2.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/inter3.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/inter4.jpg)
Конкурсы с молочными призами
205
участников
![](/local/templates/rechi/static/img/keys/beloe-oblako/prize1.jpg)
408
участников
![](/local/templates/rechi/static/img/keys/beloe-oblako/prize2.jpg)
243
участников
![](/local/templates/rechi/static/img/keys/beloe-oblako/prize3.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/rainbow.png)
Создаем интересные и полезные тексты
![](/local/templates/rechi/static/img/keys/beloe-oblako/copy1.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/copy2.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/copy3.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/copy4.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/copy5.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/copy6.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/copy7.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/copy8.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/farmer.png)
Готовим самые добрые посты
![](/local/templates/rechi/static/img/keys/beloe-oblako/copy9.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/copy10.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/copy11.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/copy12.jpg)
Польза и аппетит
![](/local/templates/rechi/static/img/keys/beloe-oblako/app1.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/app2.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/app3.jpg)
![](/local/templates/rechi/static/img/keys/beloe-oblako/reg-cloud.png)
Cоздание регламента оформления
![](/local/templates/rechi/static/img/keys/beloe-oblako/reg.png)
Блогеры родного края
Гузель Галимова
23
подписчиков
![](/local/templates/rechi/static/img/keys/beloe-oblako/blog1.jpg)
1021
![](/local/templates/rechi/static/img/keys/beloe-oblako/heart.png)
36
![](/local/templates/rechi/static/img/keys/beloe-oblako/comm.png)
Лилия Завадская
51
подписчиков
![](/local/templates/rechi/static/img/keys/beloe-oblako/blog2.jpg)
702
![](/local/templates/rechi/static/img/keys/beloe-oblako/heart.png)
78
![](/local/templates/rechi/static/img/keys/beloe-oblako/comm.png)
Ольга Сухорукова
16
подписчиков
![](/local/templates/rechi/static/img/keys/beloe-oblako/blog3.jpg)
389
![](/local/templates/rechi/static/img/keys/beloe-oblako/heart.png)
51
![](/local/templates/rechi/static/img/keys/beloe-oblako/comm.png)
Лира Галиева
15
подписчиков
![](/local/templates/rechi/static/img/keys/beloe-oblako/blog4.jpg)
542
![](/local/templates/rechi/static/img/keys/beloe-oblako/heart.png)
16
![](/local/templates/rechi/static/img/keys/beloe-oblako/comm.png)
Общение с любимыми подписчиками
![](/local/templates/rechi/static/img/keys/beloe-oblako/feed1.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/feed2.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/feed3.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/feed4.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/feed5.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/feed6.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/feed7.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/feed8.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/feed9.png)
![](/local/templates/rechi/static/img/keys/beloe-oblako/feed10.png)
Таргетированная реклама
420
показы
156
охват
1
клики
Над проектом работали:
![](/upload/iblock/bb8/xbb891e33ed623786886ffa4c96ff1bdd.jpg.pagespeed.ic.ylJXYWsUjb.jpg)
Роман Чермянин
Позиционирование
![](/upload/iblock/df7/xdf7d80b9312dd160548af9a1a814d8ad.jpg.pagespeed.ic.vyFv7S1gbm.jpg)
Тимур Якупов
Продвижение
![](/upload/iblock/5bb/x5bb1cc294042373fa9411daf8e0c5090.jpg.pagespeed.ic.G4P4EUWFOM.jpg)
Мэри Геворкян
Организация работ
![](/upload/iblock/f6a/xf6a219cf7a5274f955b8776cbab6347f.jpg.pagespeed.ic.zYiFA4-hlj.jpg)
Ренат Суфиянов
Закупка рекламы и таргетирование
![](/upload/iblock/d42/xd424c5b4be59b8a52fe0d9532cf8bd0b.jpg.pagespeed.ic.M_86-e5zWV.jpg)
Регина Багаутдинова
Графический дизайн
![](/upload/iblock/b4a/xb4a4debafa3903d915d080b5c71af543.jpg.pagespeed.ic.ZyYKht9iWH.jpg)
Алёна Фокина
Креатив и копирайт
![](/upload/iblock/33b/x33b72fcab308102fa5e0587acb46a9d5.jpg.pagespeed.ic.eKIbs4PdTR.jpg)
Абдрашитова Эльвира
Модерация
![](/upload/iblock/f3b/xf3b72563260caa97c3cffdfd5326ee22.jpg.pagespeed.ic.ipOWxuhLKq.jpg)
Ксения Соколова
Фото-продакшн
![](/upload/iblock/60c/x60c3ca6c595d81efb66a58b5c6ff84bf.jpg.pagespeed.ic.5sr2LRMFC0.jpg)
Алла Рабцевич
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